Storesblog210

1. How To Write Killer Copy For Your Website Page

Write your copy in a way that speaks to the motivations of your audience. Don’t get hung up talking about your accomplishments, awards, expertise, etc. If you want to highlight those things, let them come up naturally in your testimonials from your past customers or clients.

Pushing Sales Through Sales Copywriting

Whether you sell a product or offer a service through your website, it serves as a virtual online store where customers enter, browse at what you’re offering, and either make a purchase or exit without talking to you – courtesy your SALES COPY!

Unlike a physical store where there is a well-trained and friendly sales staff to help customers to make a purchase decision, on the web, the human touch is largely missing.

And it is here that your website content should take on the role of a persuasive salesperson. So if you wish to push sales of your products, work on your copy.

1. Here are some tips and tricks you can use to write killer copy for web, email and social media. Write in an active voice, especially for headlines. Writing in an active voice strengthens your message, while giving you, the business owner, an opportunity to express benefits and features in a way that moves customers into action.
2. Your website’s sales copy should always be written for your customers rather than search engines. It should be believable, convincing, persuasive and easy to read. The goal is to turn a random visitor into a paying customer, preferably one who comes back soon.
3. Writing killer website copy simply means using words on your website that are SO GOOD that anyone who is interested in what you are selling is COMPELLED to do business with you. The best way to write copy for your website is to imagine you are right there with your prospect selling him / her on the benefits of doing business with.

First things first.

What is Sales Copy?

Sales copy refers to those persuasive, sales-focused words on your website or online store that’s written with an aim to convince your prospective customers and website visitors to buy your products and hire your services.

Targetted copy pushes your prospective customers to take the desired action such as make a purchase or send you an inquiry ‘NOW’ instead of later.

It converts a mildly interested visitor into a happy and satisfied repeat customer by informing the readers of the benefits of your products or services.

It creates a need for the product by explaining how it can solve the customer’s problems; thus improving their quality of life.

Unlike your website’s content, the sales copy should be concise, persuasive, and convincing.

It should generate genuine interest in your products and services, enticing your website’s visitors to read further.

How to Write Copy That Converts?

Your copy should be written with clear goals in mind, namely increased sales, genuine inquiries, loyal customers, repeat customers and more.

It should be tailor-made for your prospects, giving them a strong and credible reason to buy from you as opposed to all the other companies that offer the same product.

That being said, here are a few essential tips that should be taken into consideration when writing sales copy

ATTENTION-GRABBING HEADLINES

The first element that can capture the attention of your audience quickly is your page headline. It all begins with the headline and is often a deciding factor – whether or not to read any further.

If your copy headline fails to grab the interest of your prospective customers, the rest of your copy surely won’t. Make sure your copy’s headline is powerful and attention-grabbing.

DRIVEN BY BENEFITS

Your sales copy should highlight the benefits of doing business with you and using your products instead of bragging about the features of your products or services.

Describe how your product or service can solve the customers’ problems and improve their quality of life. Since the attention span of online surfers is very short and limited, it is imperative to make your point early on and in clear terms.

BE GENUINE AND WRITE FOR HUMANS

Your website’s sales copy should always be written for your customers rather than search engines. It should be believable, convincing, persuasive and easy to read.

The goal is to turn a random visitor into a paying customer, preferably one who comes back soon.

SUPPORT YOUR COPY WITH FACTS

It is good practice to infuse your sales copy with real facts, maybe some testimonials and words from satisfied customers.

THE PRESENTATION COUNTS

Your sales copy should not look like a big block of text. Rather, it should be broken down into smaller paragraphs with relevant subheadings and should be nicely formatted using bullet points, bold and highlighting, etc.

STRONG CALL TO ACTION

Perhaps the most valuable element of a good sales copy is its call-to-action. Your sales copy should prompt your prospective customers to take definitive action such as completing an order form, calling a toll free number or making a purchase.

So make sure to include the call to action statements within the body of the copy or at the end of the copy.

Strong copywriting skills, goal planning and a little bit of research are all it takes to develop a killer sales copy.

If you have realized the importance of your website copy and are looking for an affordable copywriting service, contact us!

Photo by Artem Bali on Unsplash

Sharp Copy, Intuitive Design and User-Friendly Functionality Are Key

The best websites are written and designed with the user’s perspective in mind.

Quick Summary

1. Start with a clear navigation.
2. Use conversational English.
3. Apply SEO best practices in mind.
4. Provide all the relevant information.
5. Leave out the hype.
6. Make your home page a to-the-point summary.
7. Create unique landing pages for specific topics.
8. Let pictures help tell your story.
9. Include trust-building content.
10. Keep your website up to date.
11. Use a straightforward layout.
12. Make it easy for visitors to contact you.
13. Keep forms simple.
14. Include a call to action on nearly every page.
15. Make it perfect or as close to it as you can get.

Need help creating killer content? Work with a professional copywriter.

If you’re a DIY-type, read on for useful copywriting tips.

Write Copy with Your Customer in Mind

Here’s how many websites are developed. The decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive.

“It should look and sound professional, so let’s use stock photos and have Mary write the copy because she was an English major in college,” says another.

“We should have a page with all our products. But let’s not put too many details or prices because we want visitors to have to contact us,” says a third.

Crisp copy, innovative design and user-centered functionality should be your priorities when creating your website.

Someone from the sales department adds, “On the Contact Us page, let’s use a form with lots of questions that will help us make a sale. Have visitors tell us their budget and how soon they intend to make a purchase. And let’s be sure to get their full name, mailing address and phone number so we can have a salesperson pursue them.”

Are you cringing as you read these website suggestions? If not, you should be. They’re off-base and destined to alienate visitors.

The Visitor Must Come First

While all these ideas have merit for the company, they don’t make much sense for visitors. And that’s a big mistake. If you don’t put your visitors first, your website won’t be effective. Bottom line, it’s not about you!

The best websites are customer-centric. They’re designed to provide the information visitors seek and to present it in an interesting, organized fashion. They let the customer see the real you, which then builds trust.

Clarity and simplicity are excellent goals for website content.

They make it easy for visitors to complete whatever action they have in mind, whether it’s to buy a product, subscribe to a newsletter, or contact you for more details.

In an article on principles of website usability, Sabina Idler says, “If you distract or confuse your visitors, they will either need more time to find what they came for, or they might forget their initial goal all together. Either way, they will not experience your website as user-friendly and chances are that they leave dissatisfied and with no intention of coming back.”

Make sure users have a positive experience when they visit your website.

Visitors come to your site with certain goals in mind. Your job is to help them achieve these goals as quickly as possible, ensuring they have a positive user-experience or UX, as it’s become commonly known.

“UX design principles are all about creating an experience that is pleasurable, hassle-free and seamless from start to finish,” according to Dilate digital marketing in Australia. “Websites with killer UX will keep people on the website longer, help create a loyal audience and improve the chance of business success.”

The bottom line is your visitors don’t want cute or clever. They won’t take the time to decipher your meaning. They simply want to know how you’re going to solve their problem. Or, put another way, what are you selling and why is it right for me NOW?

Here are 15 tried and proven tips to help make your website successful:

1. Start with a clear navigation.
Organize your pages into logically-named categories and use standard terms on your menu. Visitors don’t want to guess where to go. They don’t want to analyze what you mean. And they don’t have the patience to embark on a scavenger hunt for facts.

2. Use conversational English.
Despite what your high school English teacher may have thought, nobody wants to read text that sounds like a term paper. Yawn. Write copy as though you’re speaking directly to the visitor. Pretend you’re having a one-on-one conversation.

Use second person like “you” and “we.” A friendly, informal tone is better than stiff, corporate-speak. Contractions like “you’ll” and “we’re” are fine. Industry jargon that your visitors may not understand is not.

3. Apply SEO best practices.
The best website in the world is a waste if no one can find it. If Google ranks your website high through your use of optimized copy, you immediately get fabulous exposure to prospects searching for your product or service. FOR FREE. Search engine optimization done right (white hat techniques only) provides a huge return on investment.

4. Provide all the relevant information.
When people search the web, they’re seeking answers. If your site doesn’t provide the facts, the visitor will move on to the next one in the search results.

When you write the copy, be sure to answer the typical visitor’s questions or they’ll click their back button.

Don’t be afraid of sharing too much, and that includes prices. Transparency works. Studies show information-rich websites are the most effective in converting visitors into serious prospects. And the search engines favor sites that provide comprehensive information, ranking them higher than sparse sites that lack subject matter depth.

5. Leave out the hype.
Visitors don’t want spin. They expect honesty and transparency. They crave facts so they can make an educated decision. Place all your cards on the table and let visitors draw their own conclusions. Whenever possible, include statistics and relevant specifics that can help support your claims.

6. Make your home page a to-the-point summary.
Since your home page is the most common entrance to your website, it should describe how customers will benefit from your content, products, or services. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button. Poof, gone!

On your home page, include links to two to four inner pages that visitors commonly seek. They can be to your About Us or FAQ pages or link to the page for your top-selling product. Those links will help draw in visitors and engage their interest.

You only have a few seconds to grab the visitor’s attention. Use the space on your Home page wisely.

7. Create unique landing pages for specific topics.
While you might want everyone to come through the front door, the home page of your website, that might not be the best strategy. A more targeted approach is to create landing pages that speak to specific subjects.

If someone is looking for information on say your product’s military application, he should land on your page that is dedicated to that subject. Landing pages convert at a higher rate than do home pages.

If you’re interested in targeting vertical markets, create a separate landing page for each one. Not only will you attract more web traffic, you’ll also see an increase in conversions, that is, visitors becoming qualified leads and customers.

8. Use pictures to help tell your story.
If you have professional photos of your products or your people, by all means use them. Visitors want to see what they’re buying and who they’re buying it from. According to 10 Simple Rules of Visual Storytelling, “stories in text bore, stories told visually engage — and sell.”

But professional photos are a luxury not every business can afford. In that case, look to stock photos. You can use them to add visual interest to what would otherwise be a copy-heavy page. Stock photos used to be costly, but these days you can find many sites selling low-cost or even free stock photos.

Use photos to add visual interest to your web pages and keep the visitor engaged.

According to Word of Mouth, an Australian web design firm, “A modern web design trend that you’re starting to see in layouts is the inclusion of not only photos but also videos.” Using a variety of media adds excitement to your page!

9. Include trust-building content.
Explain why your company is uniquely qualified to provide its products or services. Include some details about your company’s history and achievements, especially on your About Us page.

Add a photo of the founder if it’s relevant. Bonus points if the founder is seen in their work setting, i.e. a restaurant owner in his kitchen wearing a chef’s hat, a wedding coordinator involved in directing the setup for a wedding, a car dealer standing on her car lot.

Consider dedicating a page to testimonials or case studies and even link out to your reviews on Google or Yelp. These third-party endorsements hold weight. Customers buy from companies they trust.

10. Keep your website up to date.
If visitors notice that your content isn’t current, then your site loses all credibility. Continually update your site, add to it and remove any information that is obsolete.

The last part of that sentence is critical, so I hope you didn’t miss it. You shouldn’t only add content. You need to also delete anything that’s no longer relevant. If the good information is buried, your visitor might never find it. Remember, we’re shooting for clean and simple.

11. Use a straightforward layout.
Nobody likes clutter, and that includes visitors to your website. Clean, simple and organized works best. The more intuitive, the better, so visitors can easily find what they need.

Clean and simple also applies to the programming of your site. Project Local Downunder advises, “If you want to dominate the search engines, hire an expert website designer who specializes in building websites with clean code and pays attention to site load speed and optimization.”

If you’ll be doing the design yourself, consider using a website builder like Weebly, Squarespace or Ucraft. “Website builders eliminate the need to hire a developer or learn to code,” according to a 2020 article about best website builder software.

Aim for clarity so customers can find what they need and accomplish their tasks.

12. Make it easy for visitors to contact you.
Put your contact information in multiple places and possibly your footer on every page so it’s easy to find. It should always be just one click away. Don’t make visitors work hard to reach you. They might not bother, and you’ll lose them.

You might even consider adding a live chat feature that enables you to converse with your customers in a written/digital format.

13. Keep forms simple.
If your website includes a form, such as on your Contact or Quote page, ask the fewest questions possible. Visitors hate completing all those fields, (don’t we all?), and they likely don’t trust you enough to provide all the information you’re requesting. Yes, you’d love to obtain their detailed information, but it’s what they prefer, not you!

Visitors to your website don’t want to fill out a complicated form. Keep it simple.

14. Include a call to action on nearly every page.
Tell visitors what you would like them to do next. Lead them down the path to a sale or to contacting you. It’s great to be a quality source of information, but you also want visitors to know they can make a purchase.

Conversion expert Neil Patel recommends that your call to action be closely aligned with your audience’s mindset. If your call to action “doesn’t closely match the intent of your audience, you’re going to see a sharp decline or limited lift in conversions for a given piece of content or landing page.”

15. Make it perfect or as close to it as you can get.
Spelling and grammar mistakes make you look like an amateur. So does poor wording. Review your work closely, or better yet, consider hiring a professional copywriter to craft your content.

Proofread your content to ensure it reads professionally and is error-free.

Deliver True Value

In today’s information-saturated world, visitors to your website are likely to be impatient. If they can’t quickly find what they want, they’ll move on. They’re skeptical of anything that sounds “salesy.” If they could speak to you, they’d say, “Just the facts, please.”

To be effective, your website must deliver true value. Put your visitors’ needs and wants first as you create its content and watch your conversion rate soar!

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How To Write Killer Copy For Your Website Page